Employer Branding in the Fashion Industry: CSR Actions by Fashion SMEs

Branding of Clothing Fashion products: Fashion Brand Image Development by Marketing Communication Approach

and status with the quality and comfort they deliver. Customers have become highly brand conscious presently. Hence, brand image is a significant factor in choosing the product or brand to buy. Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand...

The personality of brand lovers: An examination in fashion branding

Space management in the fashion retail industry

.......................................................................................................................................... III Acknowledgements .......................................................................................................................... IV Executive summary ................................................................................................

Fashion retailing in the new economy: the case of SMEs

Purpose – The purpose of this paper is to identify how small to medium-sized enterprise (SME) fashion retailers can achieve a true understanding of customer trends to close the needs to offer gap in a highly dynamic sector. Design/methodology/approach – A single case study approach is adopted in light of the limited research in this area. Data collection involved a multi-stage and multi-methods...

Corporate Social Responsibility and Competitiveness within SMEs of the Fashion Industry: Evidence from Italy and France

Our paper analyses the link between the adoption of corporate social responsibility (CSR) and competitiveness performance among small and medium enterprises operating in the fashion industry. The study refers to a sample of 213 SMEs (Small and Medium sized Enterprises) located in Italy and France and is based on a correlation analysis between competitiveness variables and the CSR practice adopt...